The Pierce-Arrow Motor Car Company operated for almost four decades and produced some of the most luxurious automobiles ever manufactured in the United States. Founded in 1901, the Buffalo, NY-based firm produced cars that drew the favor of politicians, movie stars, captains of industry and royalty from around the globe until the company’s demise in 1938.
Almost from the beginning, ownership of a Pierce-Arrow was considered a status symbol. The marque was celebrated for luxury and was an expensive car, which played a part in the eventual collapse of the company. While other luxury car makers added a less expensive line of vehicles such as the Packard 120, Pierce Arrow took a different road staying with the opulent vehicles.
Studebaker Corporation took control of Pierce Arrow in 1928, but the two companies continued to operate as separate entities although Pierce Arrow gained access to the Studebaker dealer network. When the stock market crash of 1929 ushered in The Great Depression, the small car companies suffered greatly and Studebaker was no exception. Creditors forced the company into receivership in 1933.
A group of Buffalo area bankers and businessmen acquired Pierce Arrow at that time, but the challenges of selling $10,000 vehicles (roughly equivalent to $200,000 today) proved to be daunting. Despite introducing a new V-12 engine in 1936, the company was declared insolvent in 1938 and closed the doors putting an ungracious end to the brand.
This 1936 Pierce Arrow Model 1602 began life as a formal four-door sedan. At some point in its life a custom coachbuilder transformed the car into an open parade car complete with faux convertible top. The car was treated to a cosmetic restoration over a decade ago and still presents nicely. A very recent recommissioning of the drivetrain was completed by the present owner. This is a unique vehicle that is guaranteed to attract attention in whatever setting the owner chooses to put it in.