The Model 125 4-Passenger Coupe offered here is a rarely seen example from the inaugural year for the Pierce-Arrow eight. Continuing to benefit from a very nicely aging older restoration, it features a pleasing color scheme in Mint Green with Black fenders and moldings, a Black leather top with landau bars and button-tufted Tan cloth upholstery. This Pierce-Arrow is understood to have enjoyed touring use, regular maintenance and proper storage, commensurate with its attractive present condition. Desirable period details include wind wings, a golf-bag door on the passenger side, nickel-finished door handles and window crank, a sun visor and windshield wiper. Body-color wire wheels mounting black wall tires provide a period-appropriate accent. Rightly recognized as a CCCA Full Classic automobile, this 1929 Pierce-Arrow Model 125 4-Passenger Coupe will provide a welcome entry into a veritable multitude of desirable events with abundant style.
Buffalo, New York’s Pierce-Arrow enjoyed a long and successful history prior to the difficult 1930s, having manufactured some of the greatest motor cars offered during the Brass and Classic Eras. The company’s controversial merger of 1928 with Studebaker, driven by Pierce-Arrow’s acute need for cash to finance new-model development, provided the needed resources for a new and highly acclaimed eight-cylinder engine in 1929, finally breaking the marque’s long-standing reliance on six-cylinder power. As the infamous 1929 stock market crash and subsequent Great Depression loomed, Pierce-Arrow was healthy and resolutely continued to focus on its luxury-car roots and its upscale, discerning clientele more than ever.
Debuted for 1929, the new Pierce-Arrow “eight” was a true breakthrough. Weighing some 100 pounds less than the big T-head six that it replaced, the new engine delivered 25 percent more power from a 12 percent smaller displacement. It was even less expensive, with prices beginning at $2,775, making renowned Pierce-Arrow quality available to a broader market in no fewer than 12 body styles. Offerings for 1929 included Model 125, named for its 125-horsepower output on the 133-inch wheelbase chassis and Model 126 with the same power rating but on the 143-inch wheelbase chassis. Pierce-Arrow sales reached 8,000 units in 1929; a feat sadly never repeated.